Do you know what Australia Certified Organic means and why you should look out for the bud logo?
September is Australian Certified Organic (ACO) Awareness Month so it’s the prefect time to talk about what certified organic means and why brands make the effort to have the bud logo on their label.
The ACO certification process was set up in the late 80’s due to the lack of legislation recognising the term ‘organic’ and a need to distinguish true organic products. Today, the bud logo is appearing on more and more products we buy including fresh produce, packaged foods, and cosmetics. For me this is really exciting because this one logo gives me the confidence that I can buy the product, feed the food to my family, use it on our skin or around the house, knowing it is top quality and without nasties that we know lurk in many products these days.
What does the bud logo guarantee?
- Cruelty Free
- Pasture Fed
- Free Range
- Sustainably Fished
- Biodiversity Friendly
- GM Free
- Socially Responsible
- Grown free from synthetic pesticides, herbicides, hormones and antibiotics
These words/statements are thrown around a lot lately which is a good thing – because it means we care. We are beginning to realise that what we read on packaging and product labels can be a lot of marketing hype.
Another term thrown around is “greenwashing”. This refers to the fact that companies don’t have to be ‘certified’ to put organic on their label. Crazy but true! Now I do believe some brands are truthful and do have organic ingredients in their products but this isn’t always the case. Sometimes there are a few organic ingredients but a lot of other questionable ingredients. You can never be sure unless the product is certified.
To truly understand what we are using and eating we need to dig deeper if we want to look after our health.
Brands who offer products bearing the Australian Certified Organic bud logo have been inspected from paddock to plate, or farm to bottle. A product (or produce) can be granted certified organic status after it has been audited by a third party organisation (ongoing annually) and is compliant with an organic standard.
Companies spend time and money on gaining the certification because they believe in the importance of offering top quality products to us. This gives us as consumers confidence and trust in the brand, and saves us time when shopping – no need for detailed label reading! These companies also invest back into the organic industry as part of their certification – really it’s a win/win!
Now some of you may be thinking you can’t always buy organic because you have a family budget and organic is more expensive. I really question this thought process and believe you can buy certified products within your budget. Yes some are more expensive than what you may usually purchase, but if you are mindful of what you buy and maybe focus on the products used (or eaten) the most, then this is a great start.
“Rather than questioning how expensive organic is, shouldn’t we start asking why processed food is so cheap!”
This is a quote I came across recently and it applies also to beauty products. What is in the $5 face wash? Where was it made? Where did the ingredients come from? Once you start with this questioning when shopping, you realise why Organic Certified products give you both ease of mind and a quality product.
I don’t buy all organic food and products, but the more I understand about why it’s important to know what chemicals are used on food and how ingredients in our skincare can effect our health, no matter what the price of an organic alternative, I believe it’s money well spent.
Our health and the health of our family is more important than anything in life.
I also believe that the more we demand certified products and put importance on what is in our products by voting with our money, then more companies will realise they need to pick up their game otherwise they will lose customers. This will also lead to more Certified Organic products, and better regulations and labelling standards across the board for brands. This in turn may also help to bring down the costs of putting organic food on the table or buying products made from natural and organic ingredients for our family.
Today there are a growing number of brands proudly stamped with the Australia Certified Organic Bud Logo.
Make an effort this month to search them out and try one you haven’t tried before. You know they will be top quality product, and I am sure you will find ones that fit the budget and are loved by all the family!
I would love to hear about your favourite Australian Certified Organic products or new ones you try. Share in the comments below.
Throughout the month of September you can also share your organic purchases and stories on social using #ChooseOrganic #WhyOrganic and #AOAM2020 and mention @australianorganic